What is crucial to remember about dual agency communication?

In the context of dual agency communication, immediacy is key. When representing both the buyer and the seller in a real estate transaction, it's essential to communicate the dual agency relationship as soon as it is established or discovered. This immediate communication ensures that all parties involved are fully aware of the potential conflicts of interest that arise from dual agency, allowing them to make informed decisions regarding their representation.

Immediate communication fosters transparency and builds trust between the agent and the clients, helping to mitigate any misunderstandings regarding the agent's role. Failure to promptly inform both parties about the dual agency can lead to dissatisfaction or claims of unfair practices, potentially affecting the transaction and harming the agent's reputation.

In contrast, the other options may place unnecessary restrictions or delays on communication, which could undermine the effectiveness of the dual agency relationship. For instance, insisting on written communication only or delaying the notification until all parties are present could lead to situations where one party feels uninformed or neglected, which would contradict the essence of good agency practices.